SUMR Transferability Go to Market: The path to 1b is 5x from here

[samehueasyou]

SUMR Transferability Marketing - Channel priority, budget ranges, and sequencing

**Please note that this post is a reflection of my own thoughts as a Lazy Summer Community member, samehueasyou TL;DR Initial focus (launch window, 1–2 months): 70% DeFi natives / 30% institutional. DeFi natives drive fast TVL and social proof, which then unlocks institutional credibility. Example: Morpho’s strong DeFi adoption preceded powering Coinbase Earn. Channels: For DeFi natives—X/Twitter, YouTube, and newsletters. For institutions—research-driven newsletters and media targeting alloc…