Thanks @jensei
The progress on our go-to-market strategy has been excellent as we approach TGE. I wanted to provide a transparent update on where we stand with our media partners to ensure everyone has visibility into the push we are coordinating.
Here is an update across three key dimensions:
1. The Media Partners
We have secured partnerships with some of the most trusted and educational voices in DeFi to help tell the Lazy Summer story. Our focus was on partners who understand yield, risk management, and have built a brand of trust in defi.
Our Official Partners:
- 40iQ (Jon Wu) – Strategic Lead
- DeFi Dad
- The DeFi Edge
- The Rollup (Andy & Robbie)
- Stephen (The Calculator Guy)
- Victor DeFi
- Serenity Fund
- Delphi Consulting
2. The Deliverables (What to Expect)
We have structured these agreements to cover everything from high-level brand positioning to deep-dive technical analysis and institutional outreach.
- 40iQ (Strategic & Brand): Jon is leading a comprehensive social media transformation. This includes a full audit, a “Summer vibe” takeover (60+ posts/month), and a brand campaign focused on our “trust and ease” vision. They are also managing the central coordination of our KOL campaign to ensure unified messaging.
- DeFi Dad: Will feature Lazy Summer on the “Yield Talks” podcast and host a persistent “Yield of the Week” banner.
- The Rollup: Two major stream appearances (one on TGE day, one focusing on Hyperliquid), plus newsletter features and organic social promotion.
- The DeFi Edge: A focused 2-week content sprint (Tier 3) to drive awareness.
- Victor DeFi: An in-depth Twitter article and a Substack yield roundup featuring Summer.fi as the lead, supported by consistent social amplification.
- Serenity Fund: An in-depth article on the protocol and $SUMR tokenomics, plus direct promotion of our institutional services to their fund management clients.
- Delphi Consulting: An investment memo delivered directly to the Delphi investor community.
3. Progress Thus Far
The media push started in earnest this week, and we are already seeing high-quality output.
Live Content:
- DeFi Dad: Already live with “Yields of the Week” coverage.
https://x.com/Nomaticcap/status/2009312352429330528
- The Calculator Guy: Has begun rolling out thread coverage and initial thoughts.
https://x.com/phtevenstrong/status/2008542423983473071?s=20
Upcoming (TGE Day Blitz): We have coordinated a heavy media presence specifically for January 21st to maximize noise on launch day:
The Rollup: Live Stream appearance.- DeFi Dojo Podcast: Featuring The Calculator Guy.
- Yield Talks: Special episode with DeFi Dad.
Live content just got started this week,I will continue to update this thread as more content goes live and deliverables are met.
A note SUMR on cost
Total SUMR spent for all media partners is 3,600,000 SUMR which is 1,400,000 SUMR under budget.