# \#marketing

**URL:** https://forum.summer.fi/tag/marketing/84.md

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## [Assessing Launch Marketing Effectiveness and DAO Capital Use](https://forum.summer.fi/t/assessing-launch-marketing-effectiveness-and-dao-capital-use/663)

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**Author:** [@JavierD](https://forum.summer.fi/u/JavierD)\
**Replies:** 5\
**Last updated:** [January 29, 2026, 1:41am UTC](https://forum.summer.fi/t/assessing-launch-marketing-effectiveness-and-dao-capital-use/663 "2026-01-29T01:41:30Z")

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Hey everyone, I want to raise some concerns and ask for clarity around the launch marketing spend. The DAO approved a ~$1.5M USD (Tally | Lazy Summer DAO (Official) - V2 | SIP5.12: 5M SUMR Token Budget - Media partner c…

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## [\[SIP5.12\] 5M SUMR Token Budget - Media partner compensation & performance program for transferability GTM](https://forum.summer.fi/t/sip5-12-5m-sumr-token-budget-media-partner-compensation-performance-program-for-transferability-gtm/420)

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**Author:** [@samehueasyou](https://forum.summer.fi/u/samehueasyou)\
**Replies:** 11\
**Last updated:** [January 9, 2026, 6:14am UTC](https://forum.summer.fi/t/sip5-12-5m-sumr-token-budget-media-partner-compensation-performance-program-for-transferability-gtm/420 "2026-01-09T06:14:35Z")

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Summary This SIP proposes allocating 5,000,000 SUMR (≈ $1,000,000 USD @ $200M FDV) to fund the SUMR Media Partner Program, designed to amplify awareness and adoption during and after SUMR’s Token Transferability Event. A…

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## [\[RFC\] dGEN1 Distribution of SUMR Tokens](https://forum.summer.fi/t/rfc-dgen1-distribution-of-sumr-tokens/462)

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**Author:** [@jensei](https://forum.summer.fi/u/jensei)\
**Replies:** 2\
**Last updated:** [December 11, 2025, 4:32am UTC](https://forum.summer.fi/t/rfc-dgen1-distribution-of-sumr-tokens/462 "2025-12-11T04:32:14Z")

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1. Summary: This RFC proposes collaborating with dGEN1 (FreedomFactory) now featuring the Lazy Summer Protocol in their newly launched dGEN App Store and extend our support via a SUMR airdrop campaign aimed at onboarding…

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## [SUMR Transferability Marketing - Channel priority, budget ranges, and sequencing](https://forum.summer.fi/t/sumr-transferability-marketing-channel-priority-budget-ranges-and-sequencing/407)

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**Author:** [@samehueasyou](https://forum.summer.fi/u/samehueasyou)\
**Replies:** 6\
**Last updated:** [October 21, 2025, 4:12pm UTC](https://forum.summer.fi/t/sumr-transferability-marketing-channel-priority-budget-ranges-and-sequencing/407 "2025-10-21T16:12:06Z")

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\*\*Please note that this post is a reflection of my own thoughts as a Lazy Summer Community member, samehueasyou TL;DR Initial focus (launch window, 1–2 months): 70% DeFi natives / 30% institutional. DeFi natives drive…

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## [\[RFC\] Fluidkey Distribution of SUMR Tokens](https://forum.summer.fi/t/rfc-fluidkey-distribution-of-sumr-tokens/351)

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**Author:** [@jensei](https://forum.summer.fi/u/jensei)\
**Replies:** 5\
**Last updated:** [September 11, 2025, 3:27pm UTC](https://forum.summer.fi/t/rfc-fluidkey-distribution-of-sumr-tokens/351 "2025-09-11T15:27:51Z")

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1. Summary: This RFC proposes exploring a small-scale SUMR distribution campaign via Fluidkey score, leveraging the recent integration with the Lazy Summer Protocol in their optimized auto-earn feature, their privacy-pre…