# SUMR Transferability Go to Market: The path to 1b is 5x from here

**URL:** <https://forum.summer.fi/t/sumr-transferability-go-to-market-the-path-to-1b-is-5x-from-here/394>\
**Category:** Protocol Strategy\
**Tags:** sumr, transferability, strategy, growth, gtm\
**Created:** [October 3, 2025, 5:08pm UTC](https://forum.summer.fi/t/sumr-transferability-go-to-market-the-path-to-1b-is-5x-from-here/394 "2025-10-03T17:08:57Z")\
**Posts on this page:** 1\
**Showing post:** 5

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**Author:** ![samehueasyou](https://avatars.discourse-cdn.com/v4/letter/s/c5a1d2/32.png) [@samehueasyou](https://forum.summer.fi/u/samehueasyou)\
**Post date:** [October 13, 2025, 3:06pm UTC](https://forum.summer.fi/t/sumr-transferability-go-to-market-the-path-to-1b-is-5x-from-here/394/5 "2025-10-13T15:06:29Z")

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> [@SUMR Transferability Marketing - Channel priority, budget ranges, and sequencing](https://forum.summer.fi/t/sumr-transferability-marketing-channel-priority-budget-ranges-and-sequencing/407):
>
> \*\*Please note that this post is a reflection of my own thoughts as a Lazy Summer Community member, samehueasyou TL;DR Initial focus (launch window, 1–2 months): 70% DeFi natives / 30% institutional. DeFi natives drive fast TVL and social proof, which then unlocks institutional credibility. Example: Morpho’s strong DeFi adoption preceded powering Coinbase Earn. Channels: For DeFi natives—X/Twitter, YouTube, and newsletters. For institutions—research-driven newsletters and media targeting alloc…

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